Abstract

BRUNELLI, Anna Flora. More Reason and Less Emotion: The Self-Help Discourse Addressed to Women. Rev. Estud. Fem. [online]. 2018, vol.26, n.3, e49400. ISSN 1806-9584.  https://doi.org/10.1590/1806-9584-2018v26n349400.

In this paper, from an interdisciplinary point of view, which is based on the theoretical framework of French Discourse Analysis and based on Social Psychology, we analyze the ethos of a self-help book about relationships addressed to women. The analysis reveals that, anchored in the traditional stereotype of women, the self-help discourse adopts a melodramatic tone and especially a didactic tone, proposing to women that they need to be more rational and less emotional¸ collaborating, in a non-obvious way, to maintain the system of inequalities between the genres.

Keywords : discourse; self-help; ethos; tone; stereotype of woman.

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