Abstract

JANUARIO, Soraya Maria Bernardino Barreto. GENDER AND HUMAN RIGHTS ISSUES IN BRAZILIAN CURRICULUM: an analysis of undergraduate courses in advertising. Revista Teias [online]. 2024, vol.25, n.76, pp.306-319.  Epub Mar 07, 2024. ISSN 1982-0305.  https://doi.org/10.12957/teias.2024.75959.

The article presents an analysis of the pedagogical projects of bacharelates in advertising of federal universities in which graduation is offered in Brazil, in an intersectional and decolonial perspective. Advertising knowledge is strongly based on market practices and the logic of neoliberal precepts, in which the ideal of learning focuses on reductive stereotypes, and little concern with humanistic issues focused on diversity and human rights. Thus, it is the objective of the research to conduct a survey around the curricular matrices of the courses, observing the mandatory and elective and/or optional components, considering whether the matrices offer debates and problematizations around human rights and gender issues, linked to the practices of the profession. The methodology is quantitative, qualitative and exploratory. As a result, it was possible to understand permanences and ruptures in the classical pedagogical themes of the course, on the advances, we observed the inclusion of elective components with themes of interest of the research and a displacement to more decolonial practices of the bibliographical references.

Keywords : curriculum; advertising; human rights; gender.

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