Abstract

PISANESCHI, Lucilene Schunck Costa. CULTURAL INDUSTRY AND REIFICATION THE CHILD SUBJECTIVITY ON FOCUS. Eccos Rev. Cient. [online]. 2022, n.60, e13627.  Epub Feb 08, 2024. ISSN 1983-9278.  https://doi.org/10.5585/eccos.n60.13627.

The current article presents a section of an investigation dedicated to researching the construction of children's subjectivity within the prevailing capitalist social model. The considerations here are aimed at discussing the existing relations between the Cultural Industry and the process of child reification. The contemporaneity has produced a childhood that expresses a more and more fragmented child: sometimes self-assured, sometimes dependent; sometimes autonomous; sometimes tutored; sometimes an individual who exists here and now; sometimes a being to be prepared for the future. The research in question, of a qualitative nature, took as sources of analysis journalistic articles published by the print and digital media that present how the little ones have been inserted, in a frenetic way, in the logic of consumption. From the theoretical-methodological standpoint we take as reference the Frankfurt critical theory, in particular, the reflections of the first generation researchers of the Frankfurt school. The analysis of the material made it possible to identify how the presence of mechanisms created by the Cultural Industry has operated in favor of the universalization of subjects, contributing, from the point of view of childhood, to the annulment of singularities and to the reification of children. It was also possible to bring to light the ways in which the little ones look at reality beyond the debris it accumulates, indicating to us possible paths of resistance.

Keywords : childhood; children; critical theory; cultural industry.

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