Abstract

BORBA, Rodrigo Cerqueira do Nascimento; SANTOS, Matheus Sampaio Favrat dos  and  LIMA, Maria Jacqueline Girão Soares. Consumers or subjects of their existence? Strategies and tactics of state school youth in consumer culture. R. Educ. Públ. [online]. 2021, vol.30, e9139.  Epub May 17, 2021. ISSN 2238-2097.  https://doi.org/10.29286/rep.v30ijan/dez.9139.

This paper analyzes representations and logics produced by young students from a Rio de Janeiro public school, shared in a focus group on their consumption practices. Inspired by Michel De Certeau, we operate with the notions of "strategy" and "tactics" to understand the interactions of youths with their sociocultural realities, and, from them, the strategies created for the satisfaction of consumer desires or subversion of social devices. promotion to it. Finally, from the narratives of the research subjects, we indicate and debate key elements for the understanding of their experiences against the daily contradictions in which they are inserted.

Keywords : youth; consumption; school education; environmental education.

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