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ETD Educação Temática Digital
versão On-line ISSN 1676-2592
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FARINA, Cynthia. Imagens de perto: economia global e formação do sensível. ETD [online]. 2012, vol.14, n.02, pp.113-125. ISSN 1676-2592.
This article approaches the images to achieve a perception of our time. Not just what we can see, but mainly as sensitive is our ability, our desire and undesirable, our imagination and the unimaginable. It is problematized the political links with the market economy, to the extent that they have generated and instructed us to manage our own self-image. Thus, productivity is revealed a strong amalgam of generators and sense of body and reality. Through analysis of advertisements and television programs available on the Internet, advertisements distance courses distributed by e-mail, as well as an art project also published on the network, we come to the evidence that the image today has become the commodity par excellence. She does not just sell a product or herself, sells an experience of a world to “my own”.
Palavras-chave : Self-Image; Market Economy; Sensibility; Experience.