Resumen

Alguns aspectos da audiência infantil aos meios de comunicação. Cad. Pesqui. [online]. 1979, n.31, pp.34-40. ISSN 0100-1574.

The author analyse the influence of mass media on children of the Great São Paulo, based on data about radio, magazines, newspapers and television that show to which extent children are submitted to them, specially in the case of television, where propaganda constitutes an important part of the message.

Palabras clave : Crianças; Meios de comunicação de massa; Propaganda.

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