Abstract

BRAYNER, Flávio Henrique Albert. O clichê: notas para uma derrota do pensamento. Por uma consciência ingênua. Educ. Real. [online]. 2014, vol.39, n.02, pp.557-572. ISSN 0100-3143.

In which way can the cliché, the ready-made, ceaselessly- repeated sentence, the jargon - which have invaded pedagogical vocabulary for quite some time already - represent a strategy for being reacquainted to a world turned strange, where our concepts are no longer appropriate, and have become an indication of danger to thought? From Camus’ image of Sisyphe through Arendt’s examination of the Eichmann’s case, where the cliché is associated to a defeat of thought, the article proposes a bizarre task: a return to a naive consciousness, not as a gaping and disarmed relation to the world, but as a production of a new dictionary, capable of livening up, linguistically speaking, a stand of ad-miration before things.

Keywords : Language; Defeat of Thought; Strangeness in Estrangement of the World; Naive Consciousness.

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