Abstract

HAUBRICH, Gislene Feiten  and  FREITAS, Ernani Cesar de. "Education needs answers" or are the answers in education? Representation and (re)signification in the RBS monsters' campaign. Rev. Inter Ação [online]. 2014, vol.39, n.3, pp.633-649. ISSN 0101-7136.  https://doi.org/10.5216/ia.v39i3.28760.

Reflecting on education implies getting closer to the realities constructed by subjects in their interactions. Media action, which produces and relays information stemming from the events of everyday life, are related to this issue. These perspectives come together as both are evident in the formation of citizen opinion. Against this background and using the campaign "Education needs Answers", this study proposes to analyze media discourse on education with a view to understanding how it is represented and (re) signified. The underlying theoretical framework is based on Hall (1997), Morin (2009) and Charaudeau (2012). The main results point to the fact that the campaign has social relevance in that it awakens interest in the subject, but only does so partially in the face of the challenges of present day education.

Keywords : Media; Education; The RBS Campaign; Discourse Analysis.

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