Abstract

OLIVEIRA, Carmen Irene Correia de; MACHADO, Maria Auxiliadora Delgado  and  SOUSA, Guaracira Gouvêa de. Representations of energy circulating in the media and their nature in the context of science education. Rev. Inter Ação [online]. 2015, vol.40, n.1, pp.161-181. ISSN 0101-7136.  https://doi.org/10.0104/interacao.2015.401.11.

In this study we discuss different modes of signification of the word energy in the discourses of different spaces in which the subjects circulate, compared to its production context in physics. We focus on the use of the term energy in certain advertisements widely circulated in the media. From our arguments we understand that when the representations of energy, constructed according to the purpose of advertisements, circulate in the media they constitute a set of memories that common subjects share through being exposed to the same media messages. The abstract way of thinking about the concept in science is confronted with perspectives based on everyday associations, requiring a movement of knowledge construction that gives energy many other abstract concepts.

Keywords : Teaching Science; Meanings of Energy; Media Devices; Discourses.

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