Abstract

CRUZ, Daniele. Educação corporativa: a proposta empresarial no discurso e na prática. Educ. Rev. [online]. 2010, vol.26, n.02, pp.337-357. ISSN 0102-4698.

To analyze the Corporate Educational (CE) model adopted by Leader Magazine and the employees expectations about their development due to knowledge acquisition and professional improvement. A critical case study, with documental analysis and inter views. The referential discussed the changes occurred in the last three decades that influenced the global scenario and the influence of business people upon educational policies. As a result, we noticed that, although companies speak of the Retail Education as a formal CE policy, in practical terms it is reduced to a few isolated actions, offering behavioral courses on its majority. The proposal was aimed at strategic objectives, focus ing on the market and without considering the interests of the employees. Although the company regards its policies as relevant, the employees have failed to recognize the CE as an educational model and regard the actions as specific courses, believing however, that the work developed in the company really contributes for their personal and professional development.

Keywords : Corporate Education; Work and Education.

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