Abstract

COUTINHO, Lidia Miranda  and  QUARTIERO, Elisa Maria. Culture, media and identities in post-modernity. Perspectiva [online]. 2009, vol.27, n.01, pp.47-68. ISSN 0102-5473.

This article relates the phenomenon of globalization to cultural questions, the formation of new identities and the growing expansion of the media in contemporary societies. We discuss the construction of new cultural identities that emerge in the face of globalization, fruit of the interwoven relationship of individual, collective and media identities. We contextualize the space and place that the electronic medias occupy in these times of post-modernity based on the concept of mediazation of society and the possibilities that the theory of modes of addressing brings to an understanding of the relationship between media, curriculum and school.

Keywords : Identity; Media; Identity and Culture in Post-Modernity.

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