Resumo

DE MARI, Cezar Luiz  e  THIENGO, Lara Carlette. Ensino superior, mídias e conhecimento: novas notícias e velhos discursos. Perspectiva [online]. 2012, vol.30, n.02, pp.603-623. ISSN 0102-5473.

The series of reports University: the key to the future, presented in May 2011 on the Jornal da Globo national television news program serves as the basis for the discussions in this study. We present an analysis of this series, understanding that the communication media act as spokesmen for conservative Brazilian thinking. Gramscian concepts guide the analysis by locating the ideological disputes among the social groups in civil society, represented by the private apparatuses of hegemony, which includes the communication media. The study looks at the discussions about the role of education, particularly for meeting market demands and serving development, and the close tie between education and the economic sector; the tripartite structure of a good university; the public and private binomial; and the evaluation and ranking of universities. These themes 1express the constitution of a conservative consensus concerning the reconfiguration of higher education in Brazil.

Palavras-chave : Higher Education; Communication Media; Gramsci, Antônio.

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