Abstract

BELELI, Iara. Corpo e identidade na propaganda. Rev. Estud. Fem. [online]. 2007, vol.15, n.01, pp.193-215. ISSN 1806-9584.

Although identity can be interpreted in many ways, it has been considered as the core of individual constitution and often seems to interpellate for one’s localization in this diverse setting. The purpose of this article is to explore the demand for permeable identifications of gender and sexuality constructions. It focuses on National award-winning advertisements, as well as articles displayed in entertainment magazines. The image analysis and language resources used aim to apprehend how advertising reifies or destabilizes gender and sexuality notions taken as traditional.

Keywords : Gender; Identity; Body; Advertisement; Culture.

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