Resumo

VASQUEZ, Celmira Laza. Breast Cancer Social Movement as a Neoliberal Device. Rev. Estud. Fem. [online]. 2017, vol.25, n.3, pp.1347-1354. ISSN 1806-9584.  https://doi.org/10.1590/1806-9584.2017v25n3p1347.

There are several researchers who have dealt with the study of social movements, however, some of them have been, in a certain way, "invisiblized" by the Social Sciences, the Social Movements of Consensus. Under this typology, a great variety of organizations and interests are grouped together, including some feminine movements. In this article, I turn my attention to a non-feminist and consensus feminist movement, the Cancer Social Movement. This analysis was based on the development of the Social Cancer Movement in the English-speaking developed countries, especially the United States, to argue that this movement emerges as a neoliberal device through which there is, in contemporary Western societies, a control over women in general, and particularly, those with breast cancer.

Palavras-chave : Cancer Social Movement; pink ribbon; critical feminism; neoliberalism; breast cancer.

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