Resumen

GARBOGGINI, Flailda Brito. Men in advertisement in the last decade. A changing culture?. Educ. Rev. [online]. 2005, n.26, pp.99-114. ISSN 0104-4060.

The phocus of this work lies on masculine stereotypes, examining advertisement models, in the last 10 years. We discuss some changes that man is dealing, nowadays in society. We returned to a gender typology based on semiotics. We point out some current changes and differences in the way men are presented in ads.

Palabras clave : Communication; Masculine Representation; Advertisement.

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