Abstract

ROVERI, Fernanda Theodoro  and  SOARES, Carmen Lúcia. Meninas! Sejam educadas por Barbie e "com" a Barbie.. Educ. Rev. [online]. 2011, n.41, pp.147-163. ISSN 0104-4060.

Ever since children are born, they live certain social experiences that are determined by the fact of being boys or girls. What conceptions of gender, body and childhood are presented by a doll that wants to be the best friend of the child-girl? This article analyzes the success of the Barbie doll, the ways to educate girls and the advertising mechanisms that configure its versatile personality and produce certain ways of thinking, acting and relating with the world.

Keywords : Barbie; Body; Childhood; Gender; Education.

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