Resumo

SIQUEIRA, Alexandra Bujokas de  e  CERIGATTO, Mariana Pícaro. Mídia-educação no ensino médio: por que e como fazer. Educ. Rev. [online]. 2012, n.44, pp.235-254. ISSN 0104-4060.

Although the learning on media is not properly a new subject, it is a theme which has been gaining relevance within the Brazilian educational system. At the international level, the promotion of media literacy is a practice maybe as old as the means of communication themselves. With the rise of the new media, Educational paradigms and teaching materials have quickly changed, requiring a revision of concepts and a new position of the media studies in the school curriculum. According to this context, this paper elaborates a work proposal in tune with the paradigms of the British media-education (Hall, Whannel, Buckingham, Kress) and the new sphere of digital culture. Starting from movie trailers available on Youtube, we created reading and writing activities for High Schools, inside the area called "Codes, Languages and their Technologies", testing such activities in 20 students of a public school in the city of Bauru, State of São Paulo. The methodology consists of selecting trailers of popular movies from different genres and creating activities to dismantle the audiovisual text, explore the characteristics of language, think about the relationships of the text with the audience and evaluate the possible learning. The results suggest that the focus on the systematic analysis of language is a particularly productive way to reflect about questions on representation, identity, quality and taste. The experience also showed the structural difficulties faced by the established school culture to put into practice activities like these.

Palavras-chave : Media Education; Cinema; Language; High School.

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