Abstract

GIUSTI, Patricia Haertel. Normalization of the elderly in print media: Foucault's provocations. Revista da FAAEBA: Educação e Contemporaneidade [online]. 2014, vol.23, n.42, pp.173-185. ISSN 0104-7043.  https://doi.org/10.2014/jul.dezv23n42015.

Aging has been a theme of intense discussion in the present. The media has taken charge of presenting forms of being old and living in old age in contemporary times. The goal of this article is to map discursive events that make the emergency of old age as a population possible. The study brings some tools of a discursive analysis of the aging process, from the use of print media present in covers of reports on health from two newspapers of Rio Grande do Sul, from 2004 to 2010. The theoretical field is especially based on Michel Foucault's studies. We finish by contextualizing an old age guided by the discourse of health promotion that recurrently appears in the analyzed reports, and reflecting on all investment made for prevention in order to achieve a longer and better life.

Keywords : Health; Old Age; Print Media; Foucault Studies; Biopolitics.

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