Resumo

FISCHER, Rosa Maria Bueno. Problematising ways of seeing: media and educational research. Rev. Bras. Educ. [online]. 2002, n.20, pp.83-94. ISSN 1413-2478.

This article presents and discusses a methodological proposal for investigating media. especially television products, in the educational field. With theoretical support from authors like Foucault, Deleuze, Beatriz Sarlo and Martín-Barbero, I argue for investigation into audio-visual language that seek to describe discourses circulating as hegemonic truths, in order to produce determined ways of subjectivation. Analysis of discourse, related to media products, works as a "tool" for describing practices of discourse and nondiscourse about ways of seeing ill contemporary life.

Palavras-chave : Media; Reception; Analysis of Discourse; Educational Research; Subjectivation.

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