Abstract

MARCELLO, Fabiana de Amorim. Enunciar-se, organizar-se, controlar-se: modos de subjetivação feminina no dispositivo da maternidade. Rev. Bras. Educ. [online]. 2005, n.29, pp.139-151. ISSN 1413-2478.

The purpose of this article is to analyse the way in which the motherhood role is organised in the media, producing specific modes of female subjectivation. Based on a Foucaultian framework, I characterise enunciating oneself, organising oneself and controlling oneself as techniques of the self used by the mother-subjects. I thus undertake a discursive analysis of two sets of materials: one consisting of articles from the magazines Veja and Caras, from 1992 to 2002, about "famous mothers" (Cássia Eller, Luciana Gimenez, Vera Fischer and Xuxa); and, the other, consisting of articles published in the magazine Crescer, between January 2001 and July 2002. I show how this mechanism organises these techniques of the self in order to create a logic where the mother-individual is asked to focus on herself and consider that taking care of herself is taking care of the other (her son) and, in this way, leading the mother-individuals to recognise themselves as objects visible to themselves and to enunciate themselves as subjects transformed by maternal practices.

Keywords : Mechanism; Motherhood; Media; Modes of Subjectivation.

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