Resumen

EYNG, Ana Maria. Evaluation as a strategy of institutional identity construction. Avaliação (Campinas) [online]. 2004, vol.09, n.03, pp.31-50. ISSN 1414-4077.

The text discusses the relation between evaluation and institutional identity while exploring possible ways to be followed by higher education institutions. The text focuses particularly on issues such as the changes of paradigm; the higher education institution as an organization which learns; the holistic conception of evaluation and the construction of institutional identity. The learning of the organization becomes the decisive factor institutional development and improvement, adopting this way a new concept of collective management as a democratic, dialogical and ecological activity in the implementation and improvement of the purposes of the educational organization which will have as its consequence the strengthening of institutional identity. The construction of identity based on the knowledge which the institution elaborates throughout the collective learning process requires the application of a variety of evaluation strategies.

Palabras clave : Institutional Evaluation; Institutional Identity; Organizational Learning; Educational Administration.

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