Abstract

SILVA, Marco Wandercil da  and  BALZAN, Newton César. Universidade corporativa: (Pré-) tendência do ensino superior ou ameaça?. Avaliação (Campinas) [online]. 2007, vol.12, n.02, pp.233-256. ISSN 1414-4077.

The purpose of the present paper is to reveal some ideological implications of the recent phenomenon called Corporate University (CU) relating to the formal higher education, within a setting of political, social and economical transformations intrinsic to neo-liberalism. The expansion of this modality of education indicates a demand for a new educational model and, at the same time, seems to reveal, as will be presented here, an underlying aspect of competition, since the CU wishes to attract to itself a “clientele” of students, creating programs exclusively dedicated to the labor market. Thus, emerges a silent battle in which are opposed, on one hand, the companies, through the CUs, and on the other hand, the traditional universities. Therefore, our main question would be: how will this traditional university react to the requirements and changes originated by corporative education, clearly contradictory to its own functions? We ponder that the knowledge spread by CUs does not contemplate the human being in a broader educational sense, and is but another lucrative strategy of the business organizations, in which the term “university” is privileged instead of “training center” - a designation that seems to be more appropriate to the CUs studied in this research - and the knowledge is trivialized, without taking into account, during the education of each worker-student, the awareness of his role in society.

Keywords : Higher Education; Corporate University; Labor Market; Neo-Liberalism.

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