Resumo

PECHULA, Márcia Reami. A ciência nos meios de comunicação de massa: divulgação de conhecimento ou reforço do imaginário social?. Ciência educ. [online]. 2007, vol.13, n.02, pp.211-222. ISSN 1516-7313.

The text describes the context of the theoretical-methodological crisis of modern science established in the XX century as opposed to the present social imaginary in the reception of science disclosed in mass communication. The analysis demonstrates that there is a paradox between the production of scientific knowledge forged in scientific institutions and the general vision of those that receive the scientific information through means of mass communication. The work has four consecutive themes: firstly, it describes the process of the theoretical-methodological crisis of science in the XX century in the academic realm; later on, it analyzes the formation of the constituent social elements of the imaginary, from a sociological perspective; in the third section , it analyzes the conditions of science as information within mass communication. And, lastly, it describes the means of mass communication with its scientific popularization, exemplified by the reading of the magazine Superinteressante.

Palavras-chave : Science; Social Imaginary; Means of Mass Communication.

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