Abstract

BERTOLLI FILHO, Claudio. A divulgação científica na mídia impressa: as ciências biológicas em foco. Ciência educ. [online]. 2007, vol.13, n.03, pp.351-368. ISSN 1516-7313.

The aim of this study is to discuss some characteristics of the diffusion of science taking the Biological Sciences as a central theme. Those books considered a commercial success in the Brazilian context and frequently mentioned by university students in classroom and in their papers, were selected for the analysis. The focus given to the research is an anthropological one, emphasizing that, in postmodernity, ideas flow in two parallel cultures labeled by Giddens (2002) as being the “safety culture” and the “risk culture”.

Keywords : Scientific Divulgation; Biological Sciences; Media.

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