Abstract

MORATELLI, Valmir. Rhetoric as a teledramaturgical resource: Plato's and Aristotle's concepts in audiovisual narrative. Linhas Críticas [online]. 2021, vol.27, e40348.  Epub Dec 03, 2021. ISSN 1981-0431.  https://doi.org/10.26512/lc27202140348.

By opting for the analysis of Rhetoric, applying the classic concepts of Plato and Aristotle, this present work proposes a relationship with contemporary cultural studies on audiovisual fictions. Based on the analysis of the Brazilian telenovela O outro lado do paraíso (Mendonça Filho, 2017-2018), we seek to understand how the television narrative construction takes place through argumentation and persuasion and, consequently, why the fascination of current audiovisual productions through the staging of a court in the dramatic constitution. As a result, the use of Rhetoric in the audiovisual script is pointed out as a determinant for the foundation of the final message.

Keywords : Rhetoric; Audio-visual; Soap Opera.

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