Abstract

LIMA, Jéssyca Silva de et al. Chemistry and Instagram: how has this mixture been?. Linhas Críticas [online]. 2023, vol.29, e47528.  Epub July 06, 2023. ISSN 1981-0431.  https://doi.org/10.26512/lc29202347528.

This work investigated characteristics of chemical popularization on Instagram employing virtual ethnography for data gathering. The outcomes demonstrated exponential raising of accounts up to 2021 (77 in total), as well as its followers. The administrators’ profile is composed of people associated with Chemistry, especially teachers and students from different teaching levels who have mostly worked individually. The accounts were characterized as: pedagogical support, studygram, communication of general knowledge about chemistry and communication of specialized chemical knowledge. Challenges may arise from fluidity of social midia, which require a critical view of the posts.

Keywords : Public communication of science; Social media; Science education.

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