Abstract

COELHO, Gizeli Fermino; QUADROS, Raquel dos Santos  and  MACHADO, Maria Cristina Gomes. Women’s protagonism in the suplemento feminino by the O Estado de S. Paulo newspaper. Rev. Diálogo Educ. [online]. 2020, vol.20, n.67, pp.1887-1909.  Epub Dec 31, 2020. ISSN 1981-416X.  https://doi.org/10.7213/1981-416x.20.067.ao01.

The objective of this article is to analyze the way the Suplemento Feminino (Feminine Supplement) by the O Estado de S. Paulo newspaper propagated ideals that contributed to mobilize São Paulo’s Women to support the Civil-Military Coup of 1964 without changing their role in the family and social environment. It investigates the posture adopted by this section in relation to the political question of the first half of the decade of 1960. In this sense, texts and advertisements published between the years 1960 and 1964 are studied. The hypothesis is that the articles published by the Suplemento Feminino of this newspaper expressed opinions in order to justify the need for military intervention and convincing their audience that the attitudes of the military groups were necessary for the maintenance of democratic principles in the country. In this way, it is understood that the discourse disseminated by this section was doubly ideological. In other words, it gave women a voice in political decisions, building a female political subject to convince them that their place was restricted to the home. Thus, this space would play the role of protecting the home, family and homeland. The Woman’s submissive role in society was reiterated.

Keywords : Press; Woman; Military Coup of 1964.

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