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Revista Diálogo Educacional

versão impressa ISSN 1518-3483versão On-line ISSN 1981-416X

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RIPOLL, Daniela; GUIZZO, Bianca Salazar  e  ROCHA, Joici Oliveira Ferreira. Childhood education on YouTube: discussions based on “Felipe Neto and Minecraft” partnership. Rev. Diálogo Educ. [online]. 2024, vol.24, n.83, pp.1475-1494.  Epub 27-Fev-2025. ISSN 1981-416X.  https://doi.org/10.7213/1981-416x.24.083.ds12.

This article aims to problematize how childhoods are being produced, educated and represented in the videos on Felipe Neto's YouTube channel published in 2021. In such videos, YouTuber Felipe Neto plays Minecraft, a Microsoft-owned game that is a hit around the world. Methodologically, screen ethnography is used to analyze the ten most viewed and commented videos from the playlist “Minecraft - the saga”, published between October and December 2021. The videos were analyzed allowed verifying the construction, by the YouTuber, of a gamer childhood - guided by hyper-consumption, hyper-attention, hyper-performance and entrepreneurship. It is concluded that Felipe Neto and Minecraft educate childhoods, as they promote changes in habits, reinforcing certain representations and shaping children's identities.

Palavras-chave : YouTube; Gamer Childhood; Representation; Cultural Studies..

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