Abstract

BALISCEI, João Paulo. HISTORICAL AND ARTISTIC APPROACH TO THE USE OF BLUE AND PINK COLORS AS PEDAGOGIES OF GENDER AND SEXUALITY. Revista Teias [online]. 2020, vol.21, n.spe, pp.223-244.  Epub Jan 20, 2021. ISSN 1982-0305.  https://doi.org/10.12957/teias.2020.46113.

This bibliographical and analytical paper aims to investigate, from historical and artistic aspects, how the blue and pink colors have played gender and sexuality pedagogies in western societies. Cultural Studies and Gender Studies were used, related to artistic productions where blue and pink were associated with specific genders. Demonstrates that, before the 20th century, in the west, it was common to identify boys with pink and girls with blue. After the 20th century, however, the chromatic identifications became inverse, that is, blue was associated with masculinities and pink, with femininities. Finally, references to Contemporary Art are pointed out, from which the conventional use of blue and pink is questioned and subverted.

Keywords : gender; color; image; education; childhood.

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