Resumen

LOPES, Julia da Fonseca  y  BECK, Dinah Quesada. “THIS PATTERN THING IS VERY RETROGRADED”: the body as surface of countless interpretations. Revista Teias [online]. 2021, vol.22, n.65, pp.431-446.  Epub 26-Dic-2019. ISSN 1982-0305.  https://doi.org/10.12957/teias.%y.50738.

In light of Cultural Studies and Gender Studies they both in their post-structuralist strands of analysis this article gathers some research data with which we seek to dialogue in order to identify which representations are being built about body and gender concerning virtual sociability practices on Instagram social media. Methodologically it is characterized as a virtual ethnographic study in which an online focus group was conducted on WhatsApp with 17 women users of Instagram. From the analyzes it was possible to identify that Instagram has become a space in which, in different ways strategies that summon us to consumption and the manufacture of our bodies and appearances are invested.

Palabras clave : body; consumption; instagram; cultural studies; gender studies.

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