Resumen

FARIA, Marcos Roberto de. A arte da persuasão: retórica e modos corretos de falar e escrever na companhia de Jesus no Século XVI. Educação e Filosofia [online]. 2014, vol.28, n.56, pp.659-681. ISSN 1982-596X.

This paper explains the relationship between rhetoric and the correct ways of speaking and writing, based on documents from the time when the Society of Jesus was founded. It shows that, as happened in the twelfth and thirteenth centuries, the Jesuits combined the art of writing letters and making speeches. Inherited from the rhetorical tradition, the formality of discourse contained in Jesuit letters lent them credibility. To investigate the art of persuasion through speech, this paper makes use of some Jesuit letters demonstrating the techniques used by the Jesuits to build relationships with Portuguese-speaking Latin Americans so the doctrine they preached was assimilated by them. Finally, the paper presents some letters that establish the correct ways to write in the early day of the Society of Jesus.

Palabras clave : Rhetoric; Counter-Reformation; The Society of Jesus.

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