Resumo

ZUIN, Antônio A. S.  e  GOMES, Luiz Roberto. The formation of subjectivity in the Media Age. Rev. Elet. Educ. [online]. 2019, vol.13, n.2, pp.377-387.  Epub 01-Jan-2020. ISSN 1982-7199.  https://doi.org/10.14244/198271993350.

In today’s society of the spectacle, the screens are present in all spheres of public and private spaces, in such a way that it becomes possible to characterize the current society as the Media Age. This omnipresence of screens in all social relations determines unprecedented transformations in both the objective and the subjective dimensions. It is no coincidence that it is possible to identify signs of addictive behaviour in relation to audio-visual stimuli continuously produced and consumed through electronic gadgets, with emphasis on the ubiquitous presence of mobile devices. Following this line of reasoning, it becomes increasingly common to intensify anxiety, if someone separates from their cell phone for example. Given this context, the main objective of this article is to reflect critically on the metamorphoses in the subjective dimension present in the so-called Media Age. In order to do so, we will present considerations about the transformations related to the concept of cultural industry in the era of the microelectronic revolution, as well as the analysis of the changes in subjectivity resulting from the reconfiguration of the public and private spheres in times of hegemony of digital technologies.

Palavras-chave : Subjectivity; Media Age; Cultural Industry; Microelectronic Revolution.

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