Abstract

GOMES, Paulo César; SIQUEIRA, Alexandra Bujokas de  and  CODATO, Marcos Vinícius Ferreira. “Is the C of the colonizer analogous to the C of the cartoon?”: an analysis of cartoons present in the curiosities section of today’s children’s science magazine. Rev. Elet. Educ. [online]. 2019, vol.13, n.3, pp.1058-1081.  Epub Sep 01, 2020. ISSN 1982-7199.  https://doi.org/10.14244/198271992568.

This article is about a Qualitative Documentary Research that investigated aspects of the Revista Ciência Hoje das Crianças - CHC in Brazil. We seek, through an Visual Content Analysis, to categorize the representation of the human being present in cartoons in that we call “Curiosities Section”. The analyzed images report the minimization of the female image before the male, portraying the female as fragile, vulnerable, housewife, submissive to the family and to the male sex. The masculine being predominates, being represented in 75% of all the considered human figures, portrayed like strong, involved with the science, fearless, independent and bearer of power on the opposite sex. We suggest that the cartoons analyzed also suggest a "cultural whitening", since white men and white women represent the ethnic majority depicted in the editions analyzed.

Keywords : Communication and education; Mass culture; Cartoons; Science education.

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