Abstract

MACHADO, Raphael Ribeiro; CARVALHO, Rosana Areal de  and  SPINDULA, Alice Lopes. VERBA VOLANT, SCRIPTA MANENT! Representations about the editorial project of the Mensario do Jornal do Commercio (1938-1946). Cad. Hist. Educ. [online]. 2025, vol.24, e2025-53.  Epub Jan 12, 2026. ISSN 1982-7806.  https://doi.org/10.14393/che-v24-e2025-53.

This study falls within the field of the History of Education, understanding education as a social manifestation and recognizing the educational phenomenon as an essential element to ensure access to culture. Our aim is to carry out a comparative analysis between the initial proposal of the Mensario do Jornal do Commercio (RJ), published between March 1938 and September 1946, and the representations constructed by different actors about the issues of this collection throughout its circulation. We start from the hypothesis that the Mensario was a political-cultural strategy of the company led by Elmano Cardim, conceived as an instrument of non-formal education aimed at fostering readership and disseminating cultural and political values aligned with the nationalist project of the Estado Novo. Through intellectual production, discursive rhetoric, and the symbolic control of reading, the producers of the Mensario intervened in national designs, acting as mediators between written culture, cultural policy, and the construction of a new idea of nationality.

Keywords : Education; Press; Intellectuals; Elmano Cardim; Vargas Government..

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