Resumo

PEREIRA, Guilherme Marques. The functioning of the discourse on the entrance of blacks in higher education in advertising campaigns for university entrance exams. Ensino em Re-Vista [online]. 2020, vol.27, n.spe, pp.1430-1450.  Epub 29-Jun-2023. ISSN 1983-1730.  https://doi.org/10.14393/er-v27nea2020-11.

In the light of Discourse Analysis, the objective was to identify the functioning of the discourse of the entrance of blacks in advertising campaigns for college entrance exams. Through analysis, it cannot be avoided that the State that aims to conceive equality cannot segregate its individuals. It was found that there are other problems to be faced by the State to bring about a new social and constitutional situation, such as the provision of decent conditions so that whites, browns and blacks can live in society, in a peaceful way, through the promotion of jobs and quality education guaranteed to all. It was concluded that the problems involving (lack of) equality and (lack of) dignity will not be extinguished, because as the problem of the racial issue is somewhat complex, public policies must seek to solve it in its origin and , no, treat you at your end.

Palavras-chave : Black; University education; Advertising Campaigns.

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