Abstract

SCHWENGBER, Maria Simone Vione  and  CARVALHO, Rodrigo Saballa de. EDUCATION OF BODIES AND SPORTIVIZATION OF LIFE: RATIONALITIES AND TECHNOLOGIES OF NEOLIBERAL GOVERNMENTALITY PRESENT ON THE ME ATHLETE WEBSITE. Eccos Rev. Cient. [online]. 2019, n.49, e8657.  Epub Jan 17, 2024. ISSN 1983-9278.  https://doi.org/10.5585/eccos.n49.8657.

The article is the result of a research that, based on the contributions of the Foucauldian studies on governmentality, discusses the process of invention of the amateur racer. The Me Athlete website is taken as an investigative materiality while a diffusing artifact of a cultural pedagogy, based on a neoliberal rationality implied in the governance of individuals. Methodologically, the discussion focuses on the analysis of the rationality that underlies the existence of the website and the technologies operated by it. Through the analysis, it is possible to highlight the striking incidence of three aspects: 1) the establishment of an intrinsic relationship between the technologies in operation in the website and the governance of bodies; 2) the promotion of incentives for users to become active in their own management; 3) the dissemination of discourses by health experts recommending guidelines on healthy living and ratifying the overlap between health and physical exercise.

Keywords : Governmentality; Website; Bodies; Sportivization; Cultural pedagogy..

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