Abstract

SOUZA, Francisco das Chagas Silva  and  ALBANO, Verônica Dantas de Araújo. BUY YOUR FUTURE! THE CURRENT SCENARIO OF THE MERCANTILIZATION OF PROFESSIONAL EDUCATION IN BRAZIL. Eccos Rev. Cient. [online]. 2019, n.51, e8835.  Epub Jan 29, 2024. ISSN 1983-9278.  https://doi.org/10.5585/eccos.n51.8835.

In this article, we aim to discuss the expansion of Professional Education in private teaching institutions. The methodology consisted of researches on the websites of six companies that offer professional training courses in order to understand how they presented the discourse of employability, qualification and competence as a marketing strategy to attract student-clients. Based on a review of the literature on the topic privatization of professional education in Brazil, we consider that the expansion of the private sector in Brazilian education stems from the deepening of neoliberal policies in recent decades. They have reduced the state’s participation in investments and disseminated the idea of market insertion through acquisition of training courses, generally short-term courses, provided by educational institutions, especially private ones, many of them are financed by public funds.

Keywords : Employability; Neoliberalism; Privatization; Qualification..

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