Abstract

RHODEN, Valmor  and  OLIVEIRA, Valeska Maria Fortes de. O ensino de Relações Públicas em frente à cultura digital no Brasil, Argentina e Uruguai Public Relations education facing digital culture in Brazil, Argentina, and Uruguay. Educação. Santa Maria [online]. 2019, vol.44, e31227.  Epub Nov 11, 2020. ISSN 1984-6444.  https://doi.org/10.5902/1984644431227.

This paper aimed to compare the National Curriculum Guidelines for Public Relations between Brazil, Argentina and Uruguay, and reflect on the training received by university students in that area. The methodology relies on bibliographic research and documentary support. Higher education represents the preparation of the professional for the world of work and in this article, the Brazilian reality is compared with that of neighboring countries in what concerns the teaching of Public Relations in the digital scope. Higher education represents the preparation of the professional for the world of work and in this article, the Brazilian reality is compared with that of neighboring countries in what concerns the teaching of Public Relations in the digital scope. Results showed that only in Brazil there are nationally specified guidelines, created in 2013. Regarding the workload, there is a significant difference between the countries under analysis. And concerning the current scenario, which inserts the profession of Public Relations in the digital culture, we realize that such a change is incipiently discussed by the official Brazilian documentation. Also, another point observed is that, in Argentina and Uruguay, Public Relations courses have the autonomy to create their own content.

Keywords : Higher education; Public relations; Digital culture.

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