Abstract

SANCHES, Eduardo Oliveira; GILIOLI, Eduardo Borba  and  GALUCH, Maria Terezinha Bellanda. Body, stereotype and education: ideological conventions and formation. Educação. Santa Maria [online]. 2022, vol.47, e64588.  Epub Oct 23, 2024. ISSN 1984-6444.  https://doi.org/10.5902/1984644464588.

This article discusses the ideological dimension of stereotypes of beauty and body aesthetics that, in technological society, are present in media reports. The processes of adapting and reordering the aspirations and sensitivity of individuals focused on the social structure of consumption are examined. Thinking about a critical education about the standardization of human conscience, looking for foundations in the Critical Theory of Society, contributes to understanding individual manipulation in the context of contemporary society. There are subtleties by which the cultural industry transfers to tradable products and services, focused on physical beauty and fitness, human aspirations capable of leading individuals to incorporate consumer stereotypes in investments in their bodies. In this sense, education can be a training space for resistance, by conducting teaching that reveals the false relationships between aesthetics, health and body performance, strengthened by the cultural industry.

Keywords : Body; Stereotype,Education.

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