Abstract

PUJADAS, Eulàlia Collelldemont  and  RAICHS, Raquel Cercós. THE REPRESENTATION OF THE MALE BODY AS A PROPAGATION DEVICE OF AN IDEAL. Contrapontos [online]. 2022, vol.22, n.1, pp.82-96.  Epub May 24, 2022. ISSN 1984-7114.  https://doi.org/10.14210/contrapontos.v22n1.p82-96.

Abstract: The article addresses the representation of the formation of the male gender as a stereotype, through an analysis of documentaries and official newscasts of the Franco regime (1939- 1975) contrasted with the images and discourses disseminated in magazines and manuals. Through an analysis of visual content, three of the axes that conditioned the normality of learning to be a man are presented: vigorous obedience, hypermasculinity as a physical utopia to be achieved, and self-control and vigilant care of the partner as the only behavior accepted. By visualizing how these axes were shown, a vital formative project is outlined that remained as the structural foundation of the Spanish theme.

Keywords : newsreels; propaganda; structural education..

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