Resumo

CAMPS, Victòria. Media education beyond school. Comunicar [online]. 2009, vol.16, n.32, pp.189-196. ISSN 1988-3293.

Education in and for the media is doubtlessly necessary and is very slowly slipping into regular education, but not very satisfactorily. This work must be fleshed out by the media sector efforts to take some responsibility for the educational work as well, not by educating directly, but by trying to match their broadcasts to the values that education is trying to convey. Audiovisual Councils can play a role in driving media education, helping the educational system meet its responsibility to educate children to use properly television, Internet and other screens habitually surrounding them. At the same time, these Councils can help media professionals enforce and construe legislation about audiovisual contents freely and responsibly, thereby facilitating self-regulation. This contribution, showcasing the experience garnered by the Audiovisual Council of Catalonia in promoting media literacy, provides insights on the balancing act of bringing multi-stakeholders around the table to discuss issues on which they don’t necessarily have shared and convergent positions.

Palavras-chave : Media Education; Self-Regulation; Audiovisual Councils; Ethics; Audiovisual Legislation.

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