Resumo

SALOMON, Eve. The role of broadcasting regulation in media literacy. Comunicar [online]. 2009, vol.16, n.32, pp.197-209. ISSN 1988-3293.

The author presents a global perspective on the reasons why television is regulated, the mechanisms used for regulation, and what regulation covers, particularly its cultural purposes and its human rights references. She explores the different regulatory systems and the major rules and instruments that are conducive to an independent body with democratic legitimacy. The author makes the case for continuous regulation of television in spite of the end of the scarcity rationale, positing that digital convergence will increase issues related to rights and responsibilities of broadcasters regarding content, advertisement, and other public value issues. She concludes with suggestions about how regulatory purposes and practices might change as nations move towards a converged, digital future. Taking the example of the UK’s regulator, OFCOM, she examines how a regulatory authority can take a leading role in media literacy, adding to its existing missions of allocating and regulating spectrum. Regulation, to be truly effective and accepted by citizens, will need to rely on extensive media literacy.

Palavras-chave : Television; Regulation; Independent Regulator; Convergence; Media Literacy; Freedom of Expression; Protection.

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