Resumo

BANDA, Fackson. Exploring media education as civic praxis in Africa. Comunicar [online]. 2009, vol.16, n.32, pp.225-242. ISSN 1988-3293.

This contribution argues that African media education must define a pedagogical agenda for citizenship. That task lies in a postcolonial revisionism of liberal modes of thought and practice about media. This neo-colonial dependence of African media education is evident in the pedagogical emphasis on professional-journalistic automation. However, Africans are increasingly becoming politically and civically apathetic. This article calls for an emancipatory vision of journalism that is embedded in civil society. It uses a case study of radio listening clubs to illustrate the civic influence of the media in Malawi and Zambia. It concludes by proposing a model of media education for citizenship. The key tenets of the model include enhancing critical analysis of the correlation between media, democracy and development; developing an emancipatory vision of journalism; cultivating an active citizenship; entrenching a viable institutional infrastructure of democracy; and promoting an informed adherence to human rights.

Palavras-chave : Citizenship; Civil Society; Civic Culture; Emancipatory Journalism; Human Rights; Media Education; Ethics; Africa; Identity; Curriculum; Development.

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