Abstract

PASTOR, Lluís  and  XIFRA, Jordi. La dramatización radiofónica de contenidos educativos: Una experiencia universitária. Comunicar [online]. 2010, vol.18, n.35, pp.121-129. ISSN 1988-3293.

This research presents the results of the first pilot test of a new teaching method called journalism-based learning, from the Public Relations Theory and Techniques course of the Advertising and Public Relations degree at the Universitat Oberta de Catalunya (UOC). Journalism-based learning consists of applying journalistic methodology to university learning contents. Journalism-based learning reveals a new media pathway that focuses on its teaching and entertaining function rather than its duty to inform. The UOC has initiated these journalism-based learning projects to provide students with new learning contents through radio drama. The application of this method to life-long learning transforms radio into a key element, since it enables the required flexibility (in space, time and of the appliance) to be maintained. In other words: mobility and portability. This article explains the foundations of journalism-based learning, and shows the results and conclusions of the first application to online university teaching. The method was positively received by students, thanks in particular to its entertainment function, and its contribution to easing the study of the educational content.

Keywords : Journalism Based Learning; Radio Communication; Higher Education; Entertainment; Dramatization.

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