Abstract

ABIB, Leonardo Trápaga; GOMES, Ivan Marcelo  and  GALAK, Eduardo Lautaro. Private counseling and medicalization of physical activity in a mobile health application: the production of homogeneous bodies and universal subjects. Rev. Motriviv. [online]. 2020, vol.32, n.62, e65313.  Epub May 01, 2020. ISSN 2175-8042.  https://doi.org/10.5007/2175-8042.2020.e65313.

The “21 Days of a Healthier Life Movement” (M21) is a health education program that carries out its actions through two digital platforms, a website and an application. The idea is to disseminate tips on eating, physical activity and family life. The objective of this article is to analyze the images and discourses at the M21 platforms on the subject of physical activity. The analysis of materials read out the following questions: M21 reproduces the medicalising logic of physical activity, using the discursive formations of the biomedical field to situate it and encourage its practice. From this perspective, the program began to disseminate its private councils, making individuals responsible for adherence to physical activities, thus disregarding a series of structural elements that are part of the life of the population.

Keywords : Physical activity; Health education; Medicalization; Mobile health.

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