Abstract

ARAUJO, Paulo Henrique Marques; YAMANAKA, Guilherme Kioshi  and  MAZZEI, Leandro Carlos. Strategic planning as one of the success factors of sports organizations: an study about Brazilian sports clubs operating in the Olympic context. Rev. Motriviv. [online]. 2020, vol.32, n.63, e71981.  Epub May 30, 2020. ISSN 2175-8042.  https://doi.org/10.5007/2175-8042.2020.e71981.

The success of a sports organization depends on several factors, one of them is the structuring of a strategic plan. The main objective of this study was to identify the existence and analyze the importance of strategic planning in Brazilian sports clubs that operate at the Olympic level. As a result, it was possible to verify that Brazilian clubs have plans and follow the recommendations in the literature with affinity and consistency. And this fact is an indication that strategic planning is the first step towards administrative or sports success. Other factors influence the way in which Brazilian sports clubs operate. However, it is essential that strategic planning comes to exist in Brazilian sport, for greater and better professionalism in organizational terms.

Keywords : Strategic planning; Sports clubs; Professional management.

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