Abstract

LIMA, Maria Érica de Oliveira  and  COSTA, Sebastião Guilherme Albano da. Significações nacionais de expressões locais: educação, mídia e região no Brasil. Roteiro. UNOESC [online]. 2009, vol.34, n.02, pp.269-294. ISSN 2177-6059.

This article is based on issues of Latin America Modernity. Its central idea is related to the construction of regional cultural motifs throughout national imagination and vice-versa, phenomena emerged in parallel with industrialization processes in Brazil. Taking historical problems such as the clash between federal and regional forces, and economic hegemony cycles, we argue that stronger cultural legacy, already outlined by Humanities, Media Studies and Social Sciences, is mainly related to culture industry and its transnational character, which could adapt regional stimulus to broader audiences, setting up a general cognitive framework. In order to reach the goal, we use concepts such as cultural identity, location, proximity, regionalization, nationalization, spatialization, and territorialization. This article is a result of qualitative research and deductive methods, with dialectic and observational techniques.

Keywords : Communication and Social Sciences; Local; Spatialization; Cultural Identity; Proximity.

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