Abstract

DANTAS, Lúcio Gomes  and  OLIVEIRA, Maria Regina Carvalho Teixeira de. The professional management and the nature of a catholic university. Roteiro [online]. 2020, vol.45, e23255.  Epub Aug 17, 2020. ISSN 2177-6059.  https://doi.org/10.18593/r.v47i0.23255.

In recent years, the commodification of Brazilian higher education and the market strategies of profitable institutions have undermined Higher Education Institutions (HEIs). The impact of the operationalization of educational services, made available to society, has presented aspects that have reverberated in professional management, especially in catholic universities. Faced with this, market imperatives have greatly affected the mission and values of catholic HEIs. In this sense, this communication reflects constitutive aspects of professional management and their impact on the identity of a catholic university. To perform this study it was used the qualitative method, of exploratory nature, written from the perspective of a theoretical essay, in which a conceptual discussion is held on the model of professional management that serves the current market of higher education. It was also used documents from a catholic university, as well as from its maintainer, to interface with the conceptions of management in force in the current scenario of HEIs. It was discussed the conceptions that permeate the management, the mission and the institutional values facing the demands of the current higher education market. It was observed that, in the discussion of the authors, it is criticized the way to manage from the perspective of the neoliberal market and that its main impact on Higher Education can disqualify the identity of the catholic university. It is concluded that it is important to preserve the identity of this type of university, since it takes into account the community of scholars that is dedicated to research, teaching and various forms of service to the community as promotion of knowledge and cultural mission.

Keywords : Educational management; Catholic university; Identity; Educational market..

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