Abstract

SOUZA, Joana Dourado França de  and  COUTO, Edvaldo Souza. The fitness muses in cyberculture: perfect bodies pedagogies on Instagram. Acta Educ. [online]. 2020, vol.42, e52788.  Epub Sep 01, 2020. ISSN 2178-5201.  https://doi.org/10.4025/actascieduc.v42i1.52788.

This article presents the results of a survey whose purpose was to analyse profiles from fitness muses on Instagram, social networking application which allows photo and video sharing. The main argument developed is that these muses use perfect bodies pedagogies as a visibility strategy. The theoretical field was defined from cultural pedagogies and cyberculture studies, specially, the concepts of visibility, spectacularization of the self and hyper-consumption, around mobility culture in which perfect bodies are shown and consumed as commodities, uninterruptedly, on screens from technological devices. The method used was a qualitative research, with a descriptive and analytical approach. The survey concludes that the fitness muses use Instagram to make their feeding and physical exercises routines spectacular, and to promove, among their followers, their lifestyles through healthy and perfect bodies pedagogies.

Keywords : fitness muses; cultural pedagogies; cyberculture; Instagram.

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