Abstract

OLIVEIRA, Kaio Eduardo de Jesus; PORTO, Cristiane  and  CARDOSO JUNIOR, Leonardo Fraga. Memes about science and the reconfiguration of the language of scientific divulgation in cyberculture. Acta Educ. [online]. 2020, vol.42, e52938.  Epub Sep 01, 2020. ISSN 2178-5201.  https://doi.org/10.4025/actascieduc.v42i1.52938.

Memes in contemporaneity have been playing an important role as one more digital device that acquires new applicabilities and is redimensioned in Digital Culture. When it comes to scientific dissemination, they establish a production of distinct scenarios and new ways of manifesting this web production. The article intends to analyze the production and the reproduction of memes about science. This is possible through the construction of a kind of language that articulates different morphological, syntactic and semantic web elements, such as intertextuality, humor and aesthetic representation. To achieve it, a qualitative research with an explorative approach was conducted in Facebook pages, searching for, among other elements, how a form of scientific communication is created, in a parallel way, through the production of memes, relocating and proposing a new place for the circulation of information, ideas and scientific facts. It is observed that the meme means, through the optics of this work, the production of scientific dissemination that does not necessarily come from an ‘institutionalized place’, but that manifests in the midst of a myriad of new forms of popularizing scientific knowledge. Therefore, it is funded by the idea of a different way of disseminating science, having as outlook the use of digital technologies and the ability of authorship of web users in digital culture.

Keywords : education; scientific divulgation; memes; digital culture.

        · abstract in Portuguese | Spanish     · text in Portuguese     · Portuguese ( pdf )